CASE STUDIES
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Tel Aviv City
I managed the launch of Tel Aviv’s official English-language TikTok account, growing it from 0 to 55k followers. Responsible for the creative strategy, filming, editing, and overall account management, I created over 300 videos that showcase the city’s vibrant culture, including major events which attract thousands of attendees like Tel Aviv Pride, the Tel Aviv Marathon, Vegan Fest, Tel Aviv Eat, White Night, and more. I was also responsible for producing several campaigns for the city. Some of this content has also been shared on Tel Aviv’s Instagram account which has over 300k followers. Through these platforms, I’ve reached millions of viewers, driving engagement and bringing attention to key city events, local businesses, and campaigns, elevating Tel Aviv’s global presence.
Twenty Four Seven
I had the privilege of managing one of Israel's most well-known fashion brands for one year. With a network of stores and impressive annual revenue, this brand is a leader in the industry. Through these efforts, I gained the brand hundreds of thousands of views and successfully converted that engagement into paying customers. My responsibilities included creating daily stories, filming content, crafting viral reels, curating all content, working with influencers, and copywriting. During my time with the brand, I also had the pleasure of collaborating with top industry talents like Neta Alchmister.
7Minds Hotels
I had the pleasure of working with 7Minds Hotels in Tel Aviv, where I created content for several of their unique properties, including Hotel Nordoy, Sam and Blondie, Bachar House, and Cucu Hotel. My role involved developing a content strategy that showcased the distinct personality of each hotel, capturing their charm. I produced engaging visuals that highlighted the design, ambiance, and experiences that make these hotels stand out in Tel Aviv’s vibrant hospitality scene. I helped elevate the brand's presence and connect with travelers looking for memorable stays in the heart of the city.
Gaga Movement Language
Gaga Movement Language, founded by the renowned choreographer Ohad Naharin, is a global leader in the dance world, offering transformative experiences through its internationally acclaimed dance retreats and classes. In less than a year, I had the opportunity to help grow their Instagram following from 100k to 160k, with one video reaching over 7 million views. My responsibilities included developing a marketing strategy, posting daily stories, and content creation. I worked closely with a talented team, including a graphic designer, videographer, and paid ad specialists, to ensure the content was aligned with the brand’s vision. By focusing on authentic, engaging content, I was able to connect with dance lovers around the world and further expand the reach of Gaga’s transformative movement.
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Allure by Lee Petra
I developed the marketing strategy for the launch of Allure by LPG, a new brand from the renowned Israeli couture house, Lee Petra Grebenau. Known for her luxurious, intricate designs, Lee Petra Grebenau has made a significant mark in the world of high fashion. For Allure, I created a comprehensive strategy that built excitement around the brand’s debut, including filming and editing viral TikTok videos, as well as writing all the content for the website. The launch successfully positioned Allure as a sophisticated and accessible extension of the prestigious couture house, capturing attention in both local and global markets.
