CASE STUDIES
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Tel Aviv City
I managed the launch of Tel Aviv’s official English-language TikTok account, growing it from 0 to 68k followers and am still managing it today. Responsible for the creative strategy, filming, editing, and overall account management, I created over 300 videos that showcase the city’s vibrant culture, including major events which attract thousands of attendees like Tel Aviv Pride, the Tel Aviv Marathon, Vegan Fest, Tel Aviv Eat, White Night, and more. I was also responsible for producing dozens of campaigns for the city. I have also managed the city's Instagram official account which has over 336k followers, as well as the city's official Facebook, and X accounts. Through these platforms, I’ve reached millions of viewers, driving engagement and bringing attention to key city events, local businesses, and campaigns, elevating Tel Aviv’s global presence.
The David Kempinski Hotel
I manage the social media and digital marketing for The David Kempinski Tel Aviv, the first Israeli property from the world-renowned Kempinski brand. My work includes developing and executing a full content and marketing strategy across Instagram and Facebook, overseeing daily posts, stories, and coordinating and planning on-site filming days. I create visual and written content that reflects the hotel’s luxury offerings, beachfront location, and elevated guest experiences, helping to strengthen its presence in the competitive Tel Aviv hospitality market and within the global Kempinski portfolio.
Gaga Movement Language
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Gaga Movement Language, founded by the renowned choreographer Ohad Naharin, is a global leader in the dance world, offering transformative experiences through its internationally acclaimed dance retreats and classes. In less than a year, I had the opportunity to help grow their Instagram following from 100k to 170k, with one video reaching over 7 million views. My responsibilities included developing a marketing strategy, posting daily stories, and content creation. I worked closely with a talented team, including a graphic designer, videographer, and paid ad specialists, to ensure the content was aligned with the brand’s vision. By focusing on authentic, engaging content, I was able to connect with dance lovers around the world and further expand the reach of Gaga’s transformative movement.
Content Creation for Hotels & Restaurants
Together with my husband Amiel, I run a travel and lifestyle blog (@travelwithhilla) where we create content for leading hotels and restaurants around the world. As a creative duo, we’ve partnered with dozens of top-tier hospitality brands, including Four Seasons, Ritz-Carlton, and IHG Hotels, producing compelling visual and editorial content that showcases luxury experiences through an authentic, approachable lens. Our shared passion for travel, food, and storytelling drives everything we do, helping brands connect with a global audience seeking unforgettable, experience-led getaways.
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Allure by Lee Petra
I developed the marketing strategy for the launch of Allure by LPG, a new brand from the renowned Israeli couture house, Lee Petra Grebenau. Known for her luxurious, intricate designs, Lee Petra Grebenau has made a significant mark in the world of high fashion. For Allure, I created a comprehensive strategy that built excitement around the brand’s debut, including filming and editing viral TikTok videos, as well as writing all the content for the website. The launch successfully positioned Allure as a sophisticated and accessible extension of the prestigious couture house, capturing attention in both local and global markets.
7Minds Hotels
I had the pleasure of working with 7Minds Hotels in Tel Aviv, where I created content for several of their unique properties, including Hotel Nordoy, Sam and Blondie, Bachar House, and Cucu Hotel. My role involved developing a content strategy that showcased the distinct personality of each hotel, capturing their charm. I produced engaging visuals that highlighted the design, ambiance, and experiences that make these hotels stand out in Tel Aviv’s vibrant hospitality scene. I helped elevate the brand's presence and connect with travelers looking for memorable stays in the heart of the city.
UGC Content Creation
We create high-quality UGC content for brands looking to build trust and connect authentically with their audience. From raw or edited footage captured on camera or iPhone, we produce engaging videos and photos tailored for ads, organic posts, and paid campaigns. Whether your brand is in lifestyle, travel, fashion, wellness, or home decor, our content is designed to feel natural, relatable, and results-driven. Each UGC package is customized to your goals, delivering ready-to-use, platform-optimized content that aligns seamlessly with your brand’s voice and values.
WORKED WITH...
